Our CAC team has a firm grasp of what it takes for a Asian company to be successful in Canada. With over thirty years of combined experience in international consultancy and trading logistics, we are well equipped to provide you with an array of tools and services for your transition into the Asia Marketplace.

Our key differentiator from a typical backroom consultation role is that we compliment local knowledge with business acumen and a keen desire to make things happen where it counts for your business and brand – at the sharp end.

Background
Cataclean is the flagship product of System Products UK limited which was established in 1995 to promote Cataclean.

Cataclean is an engine and fuel system detoxification technology designed to help both petrol and diesel vehicles of all sizes and types significantly reduce emissions and improve fuel efficiency.

Cataclean’s core market was initially the UK where it built a reputation for its ability to radically lower emissions and improve performance – its impact being very tangibly demonstrated in its ability to help cars pass Ministry of Transport emissions tests that were previously failing them. North America became a substantial export market in the last two years and more recently African and Middle-Eastern Markets have been added.

How to Penetrate Asia
Cataclean had made some ad hoc attempts to penetrate the Asian market. The lack of sharp end marketing and sales capability on the ground to identify and vet suitable distributors to then work with them to build brand identity and new sales channels had meant that despite having excellent products they had not established a foothold.

In early 2013 Cataclean approached UK Asia Connection to represent them in Asia and provide the on-the-ground platform they were missing. We then worked closely together to identify what the opportunities were for Cataclean in Asia and the best plan of attack.

A new market segment
Cataclean has built its reputation with cars and its primary sales channel in the UK and North America is Motor factories and Vehicle Service Centres. There are a number of competing products in this space. In Asia it was identified that the industrial sector was a particularly good entry target because vehicle fleet owners are acutely sensitive to fuel costs and are under increasing regulatory pressure to control emissions.

Gaining a Foothold
Cataclean was able to secure a full scale trial with a major industrial client in Hong Kong running a fleet of several hundred vehicles as well as other machinery that would benefit from Cataclean. A nine month trial started in October 2013 managed by CAC with vigorous monitoring of before and after application fuel consumption and emissions.

The trial was an outstanding success and presentation of the results led to substantial amounts of Cataclean ordered across the industrial sector for two new pieces of equipment on which it will run a second round of trials before deploying in its worldwide facilities assuming Cataclean continues to demonstrate the impact it did in the first trial.

CAC’s role in ensuring the trial was properly supplied, the Cataclean product correctly applied and close coordination maintained with the client was critical in its success.

Perhaps more significantly CAC has been able to use this experience on the ground to contribute to Cataclean’s strategic thinking about how to develop a completely new product segment.

Results
Using the proven results from our first big industrial client in Asia, System Products Uk Limited is now marketing an industrial range of Cataclean in all its markets and is seeing great results.

As Ross Baigent the owner of Cataclean indicated “Jeremy and his team have not only helped us to establish an invaluable platform in Asia but have also been a part of widening Cataclean’s vision on our product range world-wide… We are delighted with the work done and recommend other clients who want to develop their Asian presence to use CAC.”